{
  "$id": "https://startups.as/servicebuilder.dev",
  "$type": "Name",
  "source": {
    "kind": "api.sb",
    "ns": "startups.as",
    "at": "2026-10-26T11:04:35.767Z",
    "note": ""
  },
  "name": {
    "$id": "https://api.sb/startups.as/names/servicebuilder.dev",
    "version": 2232,
    "domain": "servicebuilder.dev",
    "label": "ServiceBuilder.Dev",
    "tier": "house",
    "kind": "Service",
    "coreNoun": "Service",
    "buyer": "Singular alias of ServicesBuilder",
    "set": "S1 SB set · alias of servicesbuilder.dev",
    "abstraction": "B-services",
    "role": "projection",
    "status": "alias",
    "registrar": "dynadot",
    "stage": "off",
    "provenance": {
      "tier": {
        "basis": "Inferred",
        "source": "docs/plans/2026-10-24-builder-brands-sketch.md R5 (founder statement, verbatim in substance; seeded as Inferred, awaiting ratification)",
        "confidence": "high",
        "why": "SalesBuilder.dev and ServiceBuilder.dev are part of StartupBuilder.dev, from Startups.Studio.",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "role": {
        "basis": "Inferred",
        "source": "portfolio-lens-b.tsv (role)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "status": {
        "basis": "Inferred",
        "source": "lens A tier support:alias",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "abstraction": {
        "basis": "Inferred",
        "source": "portfolio-lens-b.tsv (abstraction)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "set": {
        "basis": "Inferred",
        "source": "portfolio-lens-a.tsv (set_or_journey)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "buyer": {
        "basis": "Inferred",
        "source": "portfolio-lens-b.tsv (icp_or_position)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "coreNoun": {
        "basis": "Inferred",
        "source": "seed rule: the unit noun of lens B abstraction B-services (portfolio-lens-b.md §1)",
        "confidence": "low",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "kind": {
        "basis": "Inferred",
        "source": "seed rule: lens B abstraction B-services; product kinds per studio CONTEXT.md (Cloud · Data · Software · Service · Commerce · Marketplace)",
        "confidence": "low",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "display": {
        "basis": "Inferred",
        "source": "seed rule from the casing rules in docs/plans/2026-10-24-portfolio-stack-visualization.md; compound labels are open",
        "confidence": "low",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "registrar": {
        "basis": "Inferred",
        "source": "holdings ledger (domains repo, read-only)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      }
    },
    "tensions": [
      {
        "field": "tier",
        "a": "support:alias",
        "b": "projection",
        "scale": "support vs brand",
        "note": "lens A reads support:alias (support); lens B reads projection (brand)"
      },
      {
        "field": "tier",
        "a": "support:alias",
        "ledger": "house",
        "note": "founder statement R5 reads house; lens A reads support:alias"
      }
    ]
  },
  "stack": {
    "kind": "generated",
    "title": "Generated around ServiceBuilder.Dev",
    "levels": [
      {
        "label": "centre",
        "nodes": [
          {
            "domain": "servicebuilder.dev",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the factory",
        "nodes": [
          {
            "domain": "startups.management",
            "side": "door",
            "door": true
          },
          {
            "domain": "startups.studio",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the foundation · Do.Industries",
        "nodes": [
          {
            "domain": "saas.dev",
            "side": "left",
            "door": false
          },
          {
            "domain": "monthend.finance",
            "side": "left",
            "door": false
          },
          {
            "domain": "objects.do",
            "side": "spine",
            "door": false
          },
          {
            "domain": "services.do",
            "side": "right",
            "door": false
          },
          {
            "domain": "workers.do",
            "side": "right",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the abstractions",
        "nodes": [
          {
            "domain": "headless.ly",
            "side": "left",
            "door": false
          },
          {
            "domain": "gigs.accountants",
            "side": "right",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the abstractions",
        "nodes": [
          {
            "domain": "saas.studio",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the businesses",
        "nodes": [
          {
            "domain": "api.forsale",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      }
    ],
    "edges": [
      {
        "a": "servicebuilder.dev",
        "b": "startups.studio",
        "kind": "line",
        "backed": true,
        "verb": "made-by",
        "basis": "Inferred"
      },
      {
        "a": "startups.studio",
        "b": "saas.dev",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "startups.studio",
        "b": "monthend.finance",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "startups.studio",
        "b": "objects.do",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "startups.studio",
        "b": "services.do",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "startups.studio",
        "b": "workers.do",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "saas.dev",
        "b": "headless.ly",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "monthend.finance",
        "b": "headless.ly",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "monthend.finance",
        "b": "gigs.accountants",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "headless.ly",
        "b": "saas.studio",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "saas.studio",
        "b": "api.forsale",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "startups.management",
        "b": "startups.studio",
        "kind": "door",
        "backed": true,
        "verb": "door-of"
      }
    ],
    "text": "                                           ServiceBuilder.Dev                                                        centre\n                                                    │\n            Startups.Management ──────────── Startups.Studio                                                         the factory\n                             ╱               ╱      │       ╲               ╲\n  SaaS.Dev                   MonthEnd.Finance  Objects.do      Services.do                    Workers.do             the foundation · Do.Industries\n              ╲              ╱                              ╲\n                Headless.ly                                                Gigs.Accountants                          the abstractions\n                                     ╲\n                                               SaaS.Studio                                                           the abstractions\n                                                    │\n                                               API.ForSale                                                           the businesses"
  },
  "relationships": [
    {
      "$id": "https://api.sb/startups.as/relationships/madeBy--servicebuilder.dev--startups.studio",
      "version": 4725,
      "from": "servicebuilder.dev",
      "to": "startups.studio",
      "verb": "made-by",
      "why": "ServiceBuilder.dev is part of StartupBuilder.dev, from Startups.Studio (founder, R5 #5)",
      "sources": [
        "docs/plans/2026-10-24-builder-brands-sketch.md R5"
      ],
      "confidence": "high",
      "basis": "Inferred",
      "predicate": "founder statement",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/aliasOf--servicebuilder.dev--servicesbuilder.dev",
      "version": 4732,
      "from": "servicebuilder.dev",
      "to": "servicesbuilder.dev",
      "verb": "alias-of",
      "why": "ServicesBuilder is carried by servicesbuilder.dev (plural, matching the npm package); servicebuilder.dev is also held (sketch reading R7; the brand-name question is open)",
      "sources": [
        "docs/plans/2026-10-24-builder-brands-sketch.md R7"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "predicate": "sketch reading",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    }
  ],
  "neighbours": {
    "sameAbstraction": [
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      "services.dev",
      "services.studio",
      "services.broker",
      "servicesbuilder.dev",
      "api.services",
      "consulting.org.ai",
      "service.do",
      "services.do",
      "services.org.ai",
      "svc.do",
      "svcs.md",
      "analysis.quest",
      "analyst.contractors",
      "analysts.exchange",
      "consultant.delivery",
      "consultant.services",
      "consultant.stream",
      "consulting.builders",
      "consulting.delivery",
      "dossiers.agency",
      "handoffs.tools",
      "intakes.services",
      "jetset.consulting",
      "research.delivery",
      "scientific.rest",
      "services.as",
      "services.boutique",
      "services.com.ai",
      "srvcs.llc",
      "svc.st",
      "task.as"
    ],
    "listedBy": [],
    "logoRowsIn": [],
    "logoRow": [],
    "slices": []
  },
  "card": {
    "$context": "https://api.sb/?array",
    "$id": "https://api.sb/headless.ly?array",
    "$type": "Startup",
    "id": "startup_dbfb2",
    "name": "Headless.ly",
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    "pitch": "The Operating System for Agent-First Startups",
    "icp": "agent-first startups",
    "brand": "Headless.ly",
    "status": "Live",
    "ventures": [
      {
        "$id": "https://api.sb/startups?venture=headless-saas&array",
        "name": "Headless SaaS"
      },
      {
        "$id": "https://api.sb/startups?venture=agent-devtools&array",
        "name": "Agent devtools"
      }
    ],
    "families": [
      {
        "$id": "https://api.sb/startups?family=headless.ly&array",
        "name": "headless.ly (the base of headless.ly · census)"
      },
      {
        "$id": "https://api.sb/startups?family=ax&array",
        "name": "ax (census)"
      }
    ],
    "abstractions": [
      "App"
    ],
    "appKind": [
      "SaaS"
    ],
    "motions": [
      "b2d"
    ],
    "coordinates": {
      "icp": "developers building agent-first startups",
      "industries": {
        "Software Publishers": "https://api.sb/Industries/Information/Publishing/Software?array"
      },
      "occupations": {
        "Software Developers · serves": "https://api.sb/Occupations/Computer_and_Mathematical/Computer/Software_and_Web_Developers/Software_Developers?array",
        "Chief Executives · serves": "https://api.sb/Occupations/Management/Top_Executives/Chief_Executives?array"
      },
      "processes": {
        "Develop and manage sales plans": "https://api.sb/Processes/Marketing/Sales_Plans?array",
        "9.2.2": "https://api.sb/Processes/9.2.2?array",
        "Plan and manage customer service contacts": "https://api.sb/Processes/Customer_Service/Contacts?array"
      },
      "supplies": {
        "App.provision": "https://api.sb/startups?drawsOn=App.provision&array",
        "Transaction.record": "https://api.sb/startups?drawsOn=Transaction.record&array",
        "Feature.release": "https://api.sb/startups?drawsOn=Feature.release&array"
      },
      "drawsOn": {
        "Api.discover": "https://api.sb/startups?supplies=Api.discover&array"
      },
      "offers": {
        "Metered headless business app APIs · b2d · $0.001 per API call · metered API": "https://api.sb/by-motion/b2d?array",
        "Free tenant · b2d · free · self-serve software": "https://api.sb/by-motion/b2d?array",
        "Startup OS flat plan · b2d · $99/month · self-serve software": "https://api.sb/by-motion/b2d?array"
      },
      "products": {
        "SaaS-category APIs (crm, ledgerly, ...) · App": "https://api.sb/by-abstraction/software?array",
        "apps.ax App interpreter · App": "https://api.sb/by-abstraction/software?array"
      },
      "oneLiner": "The operating system for agent-first startups: CRM, billing, projects, analytics, content and support as one typed API agents run from day one",
      "category": "Headless business app APIs for AI agents",
      "beats": {
        "Salesforce Headless 360: Opens a human-seat CRM to agents, but it is still one product among the 8-9 an agent must stitch together": "https://api.sb/by-alternative/incumbent?array",
        "Zendesk: Support built for humans in seats, a separate account and data model to integrate": "https://api.sb/by-alternative/incumbent?array",
        "Stitching 8-9 human-first SaaS tools with custom glue code: Catalog-to-collection spread across 8-9 platforms needs scarce billing engineers and manual glue; agents will not serve the Frankenstein mess": "https://api.sb/by-alternative/build?array",
        "Twenty: Developer-first CRM with API and MCP, but covers CRM only": "https://api.sb/by-alternative/incumbent?array"
      }
    },
    "platform": false,
    "domains": [
      {
        "$id": "https://api.sb/domains?startup=headless.ly&array",
        "count": 89,
        "name": "all 89 Domains →"
      }
    ],
    "usesPlatform": "https://api.sb/?array"
  },
  "links": {
    "page": "https://startups.as/servicebuilder.dev",
    "apiSb": "https://api.sb/startups.as/names/servicebuilder.dev",
    "startupCard": "https://api.sb/servicebuilder.dev"
  }
}