{
  "$id": "https://startups.as/sells.to",
  "$type": "Name",
  "source": {
    "kind": "api.sb",
    "ns": "startups.as",
    "at": "2026-10-26T11:06:35.113Z",
    "note": ""
  },
  "name": {
    "$id": "https://api.sb/startups.as/names/sells.to",
    "version": 4925,
    "domain": "sells.to",
    "label": "Sells.to",
    "tier": "house",
    "coreNoun": "Deal",
    "buyer": "Sell-to-anyone outbound door",
    "set": "S15 Sales actors · business seller; namespace {persona}.sells.to",
    "abstraction": "V-deal",
    "role": "projection",
    "status": "on-stage",
    "registrar": "porkbun",
    "stage": "top100",
    "provenance": {
      "tier": {
        "basis": "Inferred",
        "source": "portfolio-lens-a.tsv (tier)",
        "confidence": "med",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "role": {
        "basis": "Inferred",
        "source": "portfolio-lens-b.tsv (role)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "status": {
        "basis": "Inferred",
        "source": "lens A stage top100",
        "confidence": "med",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "abstraction": {
        "basis": "Inferred",
        "source": "portfolio-lens-b.tsv (abstraction)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "set": {
        "basis": "Inferred",
        "source": "portfolio-lens-a.tsv (set_or_journey)",
        "confidence": "med",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "buyer": {
        "basis": "Inferred",
        "source": "portfolio-lens-b.tsv (icp_or_position)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "coreNoun": {
        "basis": "Inferred",
        "source": "seed rule: the unit noun of lens B abstraction V-deal (portfolio-lens-b.md §1)",
        "confidence": "low",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "display": {
        "basis": "Inferred",
        "source": "seed rule from the casing rules in docs/plans/2026-10-24-portfolio-stack-visualization.md; compound labels are open",
        "confidence": "low",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "registrar": {
        "basis": "Inferred",
        "source": "holdings ledger (domains repo, read-only)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      }
    },
    "tensions": [
      {
        "field": "stage",
        "a": "top100",
        "b": "next400",
        "note": "one lens puts it in its top 100, the other does not (sketch R10: 68 shared, 32 each)"
      }
    ]
  },
  "stack": {
    "kind": "generated",
    "title": "Generated around Sells.to",
    "levels": [
      {
        "label": "brands",
        "nodes": [
          {
            "domain": "startup.games",
            "side": "left",
            "door": false
          },
          {
            "domain": "vhr.vin",
            "side": "left",
            "door": false
          },
          {
            "domain": "offers.vin",
            "side": "left",
            "door": false
          },
          {
            "domain": "tradein.vin",
            "side": "right",
            "door": false
          },
          {
            "domain": "lease.vin",
            "side": "right",
            "door": false
          },
          {
            "domain": "wholesale.vin",
            "side": "right",
            "door": false
          }
        ],
        "more": 1
      },
      {
        "label": "brands",
        "nodes": [
          {
            "domain": "startups.new",
            "side": "left",
            "door": false
          },
          {
            "domain": "lawsuits.click",
            "side": "left",
            "door": false
          },
          {
            "domain": "probate.click",
            "side": "spine",
            "door": false
          },
          {
            "domain": "freejustice.co",
            "side": "right",
            "door": false
          },
          {
            "domain": "values.vin",
            "side": "right",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "centre",
        "nodes": [
          {
            "domain": "sells.to",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the abstractions",
        "nodes": [
          {
            "domain": "services.studio",
            "side": "left",
            "door": false
          },
          {
            "domain": "apis.credit",
            "side": "right",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the abstractions",
        "nodes": [
          {
            "domain": "searches.dev",
            "side": "left",
            "door": false
          },
          {
            "domain": "gigs.loans",
            "side": "spine",
            "door": false
          },
          {
            "domain": "mongolake.dev",
            "side": "right",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the businesses",
        "nodes": [
          {
            "domain": "apis.finance",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the abstractions",
        "nodes": [
          {
            "domain": "headless.ly",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the abstractions",
        "nodes": [
          {
            "domain": "saas.studio",
            "side": "left",
            "door": false
          },
          {
            "domain": "saaskit.ai",
            "side": "right",
            "door": false
          }
        ],
        "more": 0
      }
    ],
    "edges": [
      {
        "a": "startup.games",
        "b": "startups.new",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "vhr.vin",
        "b": "values.vin",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "offers.vin",
        "b": "values.vin",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "tradein.vin",
        "b": "values.vin",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "lease.vin",
        "b": "values.vin",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "wholesale.vin",
        "b": "values.vin",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "startups.new",
        "b": "sells.to",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "lawsuits.click",
        "b": "sells.to",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "probate.click",
        "b": "sells.to",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "freejustice.co",
        "b": "sells.to",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "values.vin",
        "b": "sells.to",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "sells.to",
        "b": "services.studio",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "sells.to",
        "b": "apis.credit",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "apis.credit",
        "b": "searches.dev",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "apis.credit",
        "b": "gigs.loans",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "apis.credit",
        "b": "mongolake.dev",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "gigs.loans",
        "b": "apis.finance",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "apis.finance",
        "b": "headless.ly",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "headless.ly",
        "b": "saas.studio",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "headless.ly",
        "b": "saaskit.ai",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      }
    ],
    "text": "   Startup.Games              VHR.Vin               Offers.Vin              Tradein.Vin              Lease.Vin             Wholesale.Vin              brands\n            ╲                                                                 ╲           ╲           ╲           ╲           ╱\n         Startups.New                       Lawsuits.Click     Probate.Click    FreeJustice.co                        Values.Vin                      brands\n                                          ╲                 ╲        │        ╱                 ╱\n                                                                 Sells.to                                                                             centre\n                                                   ╱                                   ╲\n                          Services.Studio                                                           APIs.Credit                                       the abstractions\n                                                                     ╱                 ╱                 │\n                           Searches.Dev                         Gigs.Loans                         MongoLake.Dev                                      the abstractions\n                                                                     │\n                                                               APIs.Finance                                                                           the businesses\n                                                                     │\n                                                                Headless.ly                                                                           the abstractions\n                                                   ╱                                   ╲\n                            SaaS.Studio                                                             SaaSKit.AI                                        the abstractions"
  },
  "relationships": [
    {
      "$id": "https://api.sb/startups.as/relationships/listedBy--sells.to--services.delivery",
      "version": 3030,
      "from": "sells.to",
      "to": "services.delivery",
      "verb": "listed-by",
      "why": "[row] buildable: sold on fits b2b/svc",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row on a catalog venue (listed by)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--startups.new--sells.to",
      "version": 3275,
      "from": "startups.new",
      "to": "sells.to",
      "verb": "runs-on",
      "why": "[withheld from the public seed by api.sb's public-safety test; see logo-graph.tsv]",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--probate.click--sells.to",
      "version": 3280,
      "from": "probate.click",
      "to": "sells.to",
      "verb": "runs-on",
      "why": "[withheld from the public seed by api.sb's public-safety test; see logo-graph.tsv]",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--values.vin--sells.to",
      "version": 3278,
      "from": "values.vin",
      "to": "sells.to",
      "verb": "runs-on",
      "why": "[withheld from the public seed by api.sb's public-safety test; see logo-graph.tsv]",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--lawsuits.click--sells.to",
      "version": 3279,
      "from": "lawsuits.click",
      "to": "sells.to",
      "verb": "runs-on",
      "why": "[withheld from the public seed by api.sb's public-safety test; see logo-graph.tsv]",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--sells.to--apis.credit",
      "version": 3226,
      "from": "sells.to",
      "to": "apis.credit",
      "verb": "runs-on",
      "why": "[row] buildable: business data by fits b2b/svc",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--sells.to--headless.ly",
      "version": 2979,
      "from": "sells.to",
      "to": "headless.ly",
      "verb": "runs-on",
      "why": "[row] buildable: runs on fits b2b/svc",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--buy.vin--sells.to",
      "version": 3274,
      "from": "buy.vin",
      "to": "sells.to",
      "verb": "runs-on",
      "why": "[withheld from the public seed by api.sb's public-safety test; see logo-graph.tsv]",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--freejustice.co--sells.to",
      "version": 3276,
      "from": "freejustice.co",
      "to": "sells.to",
      "verb": "runs-on",
      "why": "[withheld from the public seed by api.sb's public-safety test; see logo-graph.tsv]",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--sells.to--services.studio",
      "version": 3009,
      "from": "sells.to",
      "to": "services.studio",
      "verb": "runs-on",
      "why": "[row] buildable: built in fits b2b/svc",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--vhr.vin--sells.to",
      "version": 3277,
      "from": "vhr.vin",
      "to": "sells.to",
      "verb": "runs-on",
      "why": "[withheld from the public seed by api.sb's public-safety test; see logo-graph.tsv]",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--startup.games--sells.to",
      "version": 3273,
      "from": "startup.games",
      "to": "sells.to",
      "verb": "runs-on",
      "why": "[withheld from the public seed by api.sb's public-safety test; see logo-graph.tsv]",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    }
  ],
  "neighbours": {
    "sameAbstraction": [
      "api.forsale",
      "closers.deals",
      "audience.forsale",
      "bookers.sale",
      "closers.agency",
      "closers.sale",
      "creators.sale",
      "gigs.sale",
      "headless.marketing",
      "referrals.sale",
      "salesbuilder.dev",
      "setters.sale",
      "analytics.do",
      "bdr.do",
      "cadences.do",
      "churn.do",
      "commissions.do",
      "deals.do",
      "estimates.do",
      "outbound.do",
      "outreach.do",
      "proposals.do",
      "prospect.do",
      "qualify.do",
      "quotes.do",
      "renewals.do",
      "revops.do",
      "rfps.do",
      "sdr.do",
      "segment.do",
      "upsell.do",
      "winback.do",
      "adcopy.click",
      "advertis.ng",
      "apis.promo",
      "apis.sale",
      "callnotes.co",
      "callsummaries.co",
      "closers.services",
      "closers.team",
      "closing.games",
      "consultant.deals",
      "copywriters.agency",
      "digests.email",
      "enriches.email",
      "enrichi.ng",
      "followups.email",
      "markt.ng",
      "mediabuyers.work",
      "nudges.email",
      "outbound.marketing",
      "promoters.sale",
      "qbrs.email",
      "quoting.tools",
      "saas-affiliates.com",
      "schoolfood.deals",
      "sdrs.work",
      "sequences.email",
      "spiffs.money",
      "spiffs.trade"
    ],
    "listedBy": [
      "services.delivery"
    ],
    "logoRowsIn": [
      {
        "row": "apis.credit",
        "truth": "buildable"
      },
      {
        "row": "headless.ly",
        "truth": "buildable"
      },
      {
        "row": "services.studio",
        "truth": "buildable"
      }
    ],
    "logoRow": [
      {
        "customer": "startups.new",
        "truth": "buildable"
      },
      {
        "customer": "probate.click",
        "truth": "buildable"
      },
      {
        "customer": "values.vin",
        "truth": "buildable"
      },
      {
        "customer": "lawsuits.click",
        "truth": "buildable"
      },
      {
        "customer": "buy.vin",
        "truth": "buildable"
      },
      {
        "customer": "freejustice.co",
        "truth": "buildable"
      },
      {
        "customer": "vhr.vin",
        "truth": "buildable"
      },
      {
        "customer": "startup.games",
        "truth": "buildable"
      }
    ],
    "slices": []
  },
  "card": {
    "$context": "https://api.sb/?array",
    "$id": "https://api.sb/api.forsale?array",
    "$type": "Startup",
    "id": "startup_22p7o",
    "name": "api.forsale",
    "description": "For sellers and their agents: define an offer and a mandate in one call; agents work every deal and verified human closers take over where declared, paid on the close.",
    "pitch": "Define your offer and declare your Mandate in one call. Agents work every deal; verified human closers take over exactly where you declared; you pay only when a deal closes won.",
    "icp": "developer-sellers",
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      },
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        "Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel · does": "https://api.sb/Occupations/Sales_and_Related/Sales_Representatives/Sales_Representatives_of_Services?array"
      },
      "processes": {
        "Develop and manage sales plans": "https://api.sb/Processes/Marketing/Sales_Plans?array"
      },
      "supplies": {
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        "Lead.qualify": "https://api.sb/startups?drawsOn=Lead.qualify&array",
        "Meeting.schedule": "https://api.sb/startups?drawsOn=Meeting.schedule&array"
      },
      "drawsOn": {
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        "Credential.verify": "https://api.sb/startups?supplies=Credential.verify&array"
      },
      "offers": {
        "POST the deal. We close it. 5% on closed_won. · b2d · $5 per percent of closed value, charged only when a Deal reaches closed_won · services-as-software": "https://api.sb/by-motion/b2d?array",
        "Founding seller: first Mandate set up with us · b2d · $5 per percent of closed value, charged only when a Deal reaches closed_won · human-delivered": "https://api.sb/by-motion/b2d?array"
      },
      "products": {
        "Deal execution (programmatic sales) · Service, Marketplace": "https://api.sb/by-abstraction/service?array"
      },
      "oneLiner": "The sell rail: a typed Deal state machine (sourced to closed_won) that agents and marketplace setters, closers and nurturers advance, where executors propose and the deal gate alone commits.",
      "category": "programmatic sales api",
      "beats": {
        "hiring, ramping and managing a sales team: declare the Mandate once; agents and closers work every deal": "https://api.sb/by-alternative/build?array",
        "Salesforce or HubSpot CRM plus Outreach: the deal gets worked to close, not just tracked": "https://api.sb/by-alternative/incumbent?array",
        "sales agencies that bill for effort: 5% of closed value on closed_won; nothing on effort": "https://api.sb/by-alternative/professional?array"
      }
    },
    "platform": false,
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        "name": "api.forsale"
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      {
        "$id": "https://api.sb/domains/apis.sale?array",
        "name": "apis.sale"
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      {
        "$id": "https://api.sb/domains/closers.mortgage?array",
        "name": "closers.mortgage"
      },
      {
        "$id": "https://api.sb/domains/closings.services?array",
        "name": "closings.services"
      },
      {
        "$id": "https://api.sb/domains/ing.forsale?array",
        "name": "ing.forsale"
      },
      {
        "$id": "https://api.sb/domains/sells.to?array",
        "name": "sells.to"
      }
    ],
    "tradesWith": [
      {
        "$id": "https://api.sb/closers.deals?array",
        "$type": "Startup",
        "name": "Closers"
      }
    ],
    "usesPlatform": "https://api.sb/?array"
  },
  "links": {
    "page": "https://startups.as/sells.to",
    "apiSb": "https://api.sb/startups.as/names/sells.to",
    "startupCard": "https://api.sb/sells.to"
  }
}