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      "apis.apartments",
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        "industries": "not placed yet: ideate.icp places it from the Startup’s sources",
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        "supplies": "not yet: build.product names the Verbs it serves",
        "drawsOn": "not yet: build.product names what it draws on",
        "beats": "not yet: the choice (ideate.hypothesis) names each rival by its URL"
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