{
  "$id": "https://startups.as/outbound.marketing",
  "$type": "Name",
  "source": {
    "kind": "api.sb",
    "ns": "startups.as",
    "at": "2026-10-26T11:06:35.113Z",
    "note": ""
  },
  "name": {
    "$id": "https://api.sb/startups.as/names/outbound.marketing",
    "version": 1755,
    "domain": "outbound.marketing",
    "label": "Outbound.Marketing",
    "tier": "support:stock",
    "coreNoun": "Deal",
    "buyer": "Companies buying outbound as a managed motion",
    "set": "S20 [x].marketing single names",
    "abstraction": "V-deal",
    "role": "projection",
    "status": "reserve",
    "registrar": "porkbun",
    "stage": "off",
    "provenance": {
      "tier": {
        "basis": "Inferred",
        "source": "portfolio-lens-a.tsv (tier)",
        "confidence": "low",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "role": {
        "basis": "Inferred",
        "source": "portfolio-lens-b.tsv (role)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "status": {
        "basis": "Inferred",
        "source": "lens A stage off, tier support:stock",
        "confidence": "low",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "abstraction": {
        "basis": "Inferred",
        "source": "portfolio-lens-b.tsv (abstraction)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "set": {
        "basis": "Inferred",
        "source": "portfolio-lens-a.tsv (set_or_journey)",
        "confidence": "low",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "buyer": {
        "basis": "Inferred",
        "source": "portfolio-lens-b.tsv (icp_or_position)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "coreNoun": {
        "basis": "Inferred",
        "source": "seed rule: the unit noun of lens B abstraction V-deal (portfolio-lens-b.md §1)",
        "confidence": "low",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "display": {
        "basis": "Inferred",
        "source": "seed rule from the casing rules in docs/plans/2026-10-24-portfolio-stack-visualization.md; compound labels are open",
        "confidence": "low",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      },
      "registrar": {
        "basis": "Inferred",
        "source": "holdings ledger (domains repo, read-only)",
        "confidence": "high",
        "by": "agent:startups-as-seed",
        "at": "2026-10-25"
      }
    },
    "tensions": [
      {
        "field": "tier",
        "a": "support:stock",
        "b": "projection",
        "scale": "support vs brand",
        "note": "lens A reads support:stock (support); lens B reads projection (brand)"
      },
      {
        "field": "stage",
        "a": "off",
        "b": "top100",
        "note": "one lens puts it in its top 100, the other does not (sketch R10: 68 shared, 32 each)"
      }
    ]
  },
  "stack": {
    "kind": "generated",
    "title": "Generated around Outbound.Marketing",
    "levels": [
      {
        "label": "brands",
        "nodes": [
          {
            "domain": "agents.management",
            "side": "left",
            "door": false
          },
          {
            "domain": "api.management",
            "side": "left",
            "door": false
          },
          {
            "domain": "commerce.vin",
            "side": "left",
            "door": false
          },
          {
            "domain": "forecasts.finance",
            "side": "right",
            "door": false
          },
          {
            "domain": "visibility.cloud",
            "side": "right",
            "door": false
          },
          {
            "domain": "letters.legal",
            "side": "right",
            "door": false
          }
        ],
        "more": 7
      },
      {
        "label": "brands",
        "nodes": [
          {
            "domain": "data.vin",
            "side": "left",
            "door": false
          },
          {
            "domain": "management.studio",
            "side": "spine",
            "door": false
          },
          {
            "domain": "emberhold.co",
            "side": "right",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "centre",
        "nodes": [
          {
            "domain": "outbound.marketing",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "brands",
        "nodes": [
          {
            "domain": "apis.credit",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the abstractions",
        "nodes": [
          {
            "domain": "searches.dev",
            "side": "left",
            "door": false
          },
          {
            "domain": "gigs.loans",
            "side": "spine",
            "door": false
          },
          {
            "domain": "mongolake.dev",
            "side": "right",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the businesses",
        "nodes": [
          {
            "domain": "apis.finance",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the abstractions",
        "nodes": [
          {
            "domain": "headless.ly",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      },
      {
        "label": "the abstractions",
        "nodes": [
          {
            "domain": "saas.studio",
            "side": "spine",
            "door": false
          }
        ],
        "more": 0
      }
    ],
    "edges": [
      {
        "a": "agents.management",
        "b": "management.studio",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "api.management",
        "b": "management.studio",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "commerce.vin",
        "b": "management.studio",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "forecasts.finance",
        "b": "management.studio",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "visibility.cloud",
        "b": "management.studio",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "letters.legal",
        "b": "management.studio",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "data.vin",
        "b": "outbound.marketing",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "management.studio",
        "b": "outbound.marketing",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "emberhold.co",
        "b": "outbound.marketing",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "outbound.marketing",
        "b": "apis.credit",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "apis.credit",
        "b": "searches.dev",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "apis.credit",
        "b": "gigs.loans",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "apis.credit",
        "b": "mongolake.dev",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "gigs.loans",
        "b": "apis.finance",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "apis.finance",
        "b": "headless.ly",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      },
      {
        "a": "headless.ly",
        "b": "saas.studio",
        "kind": "line",
        "backed": true,
        "verb": "runs-on",
        "basis": "Inferred"
      }
    ],
    "text": "   Agents.Management             API.Management                Commerce.Vin                Forecasts.Finance            Visibility.Cloud                Letters.Legal              brands\n                                                ╲             ╲              ╲              ╱             ╱              ╱\n                                    Data.Vin                                Management.Studio                             Emberhold.co                                             brands\n                                                              ╲                     │                     ╱\n                                                                           Outbound.Marketing                                                                                      centre\n                                                                                    │\n                                                                               APIs.Credit                                                                                         brands\n                                                              ╱                     │                     ╲\n                                  Searches.Dev                                 Gigs.Loans                                 MongoLake.Dev                                            the abstractions\n                                                                                    │\n                                                                              APIs.Finance                                                                                         the businesses\n                                                                                    │\n                                                                               Headless.ly                                                                                         the abstractions\n                                                                                    │\n                                                                               SaaS.Studio                                                                                         the abstractions"
  },
  "relationships": [
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--data.vin--outbound.marketing",
      "version": 3258,
      "from": "data.vin",
      "to": "outbound.marketing",
      "verb": "runs-on",
      "why": "[row] buildable: outbound by fits data/b2b/api",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--emberhold.co--outbound.marketing",
      "version": 3255,
      "from": "emberhold.co",
      "to": "outbound.marketing",
      "verb": "runs-on",
      "why": "[row] buildable: outbound by fits svc/hitl/b2b/regulated/agentic",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--outbound.marketing--apis.credit",
      "version": 3225,
      "from": "outbound.marketing",
      "to": "apis.credit",
      "verb": "runs-on",
      "why": "[row] buildable: business data by fits svc/b2b/agentic",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--visibility.cloud--outbound.marketing",
      "version": 3256,
      "from": "visibility.cloud",
      "to": "outbound.marketing",
      "verb": "runs-on",
      "why": "[row] buildable: outbound by fits ui/b2b/scan/root",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--outbound.marketing--services.dev",
      "version": 3001,
      "from": "outbound.marketing",
      "to": "services.dev",
      "verb": "runs-on",
      "why": "[row] buildable: powered by fits svc/b2b/agentic",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--outbound.marketing--agents.management",
      "version": 3070,
      "from": "outbound.marketing",
      "to": "agents.management",
      "verb": "runs-on",
      "why": "[row] buildable: agents run on fits svc/b2b/agentic",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--do.enterprises--outbound.marketing",
      "version": 3260,
      "from": "do.enterprises",
      "to": "outbound.marketing",
      "verb": "runs-on",
      "why": "[row] buildable: outbound by fits svc/b2b/agentic",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--commerce.vin--outbound.marketing",
      "version": 3259,
      "from": "commerce.vin",
      "to": "outbound.marketing",
      "verb": "runs-on",
      "why": "[row] buildable: outbound by fits consumer/b2b/root",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--apis.healthcare--outbound.marketing",
      "version": 3261,
      "from": "apis.healthcare",
      "to": "outbound.marketing",
      "verb": "runs-on",
      "why": "[row] buildable: outbound by fits api/b2b/regulated",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--management.studio--outbound.marketing",
      "version": 3257,
      "from": "management.studio",
      "to": "outbound.marketing",
      "verb": "runs-on",
      "why": "[row] buildable: outbound by fits ui/b2b",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--driveway.delivery--outbound.marketing",
      "version": 3262,
      "from": "driveway.delivery",
      "to": "outbound.marketing",
      "verb": "runs-on",
      "why": "[row] buildable: outbound by fits b2b",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    },
    {
      "$id": "https://api.sb/startups.as/relationships/runsOn--outbound.marketing--api.holdings",
      "version": 3235,
      "from": "outbound.marketing",
      "to": "api.holdings",
      "verb": "runs-on",
      "why": "[row] buildable: entity back office by fits svc/b2b/agentic",
      "sources": [
        "docs/plans/research/2026-10-24-builder-brands/logo-graph.tsv"
      ],
      "confidence": "low",
      "basis": "Inferred",
      "truth": "buildable",
      "predicate": "logo row: \"Powering\" / \"Built on\" (customer runs on supplier)",
      "retracted": false,
      "by": "agent:startups-as-seed",
      "at": "2026-10-25"
    }
  ],
  "neighbours": {
    "sameAbstraction": [
      "api.forsale",
      "closers.deals",
      "audience.forsale",
      "bookers.sale",
      "closers.agency",
      "closers.sale",
      "creators.sale",
      "gigs.sale",
      "headless.marketing",
      "referrals.sale",
      "salesbuilder.dev",
      "sells.to",
      "setters.sale",
      "analytics.do",
      "bdr.do",
      "cadences.do",
      "churn.do",
      "commissions.do",
      "deals.do",
      "estimates.do",
      "outbound.do",
      "outreach.do",
      "proposals.do",
      "prospect.do",
      "qualify.do",
      "quotes.do",
      "renewals.do",
      "revops.do",
      "rfps.do",
      "sdr.do",
      "segment.do",
      "upsell.do",
      "winback.do",
      "adcopy.click",
      "advertis.ng",
      "apis.promo",
      "apis.sale",
      "callnotes.co",
      "callsummaries.co",
      "closers.services",
      "closers.team",
      "closing.games",
      "consultant.deals",
      "copywriters.agency",
      "digests.email",
      "enriches.email",
      "enrichi.ng",
      "followups.email",
      "markt.ng",
      "mediabuyers.work",
      "nudges.email",
      "promoters.sale",
      "qbrs.email",
      "quoting.tools",
      "saas-affiliates.com",
      "schoolfood.deals",
      "sdrs.work",
      "sequences.email",
      "spiffs.money",
      "spiffs.trade"
    ],
    "listedBy": [],
    "logoRowsIn": [
      {
        "row": "apis.credit",
        "truth": "buildable"
      },
      {
        "row": "services.dev",
        "truth": "buildable"
      },
      {
        "row": "agents.management",
        "truth": "buildable"
      },
      {
        "row": "api.holdings",
        "truth": "buildable"
      }
    ],
    "logoRow": [
      {
        "customer": "data.vin",
        "truth": "buildable"
      },
      {
        "customer": "emberhold.co",
        "truth": "buildable"
      },
      {
        "customer": "visibility.cloud",
        "truth": "buildable"
      },
      {
        "customer": "do.enterprises",
        "truth": "buildable"
      },
      {
        "customer": "commerce.vin",
        "truth": "buildable"
      },
      {
        "customer": "apis.healthcare",
        "truth": "buildable"
      },
      {
        "customer": "management.studio",
        "truth": "buildable"
      },
      {
        "customer": "driveway.delivery",
        "truth": "buildable"
      }
    ],
    "slices": []
  },
  "card": null,
  "links": {
    "page": "https://startups.as/outbound.marketing",
    "apiSb": "https://api.sb/startups.as/names/outbound.marketing",
    "startupCard": "https://api.sb/outbound.marketing"
  }
}